TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Essentials of marketing / 
SN  - 032431664X   
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western, 
KW  - Marketing
KW  - management
N1  - Includes index
ER  -