Fournies, Ferdinand F.    <br/><br/>
Why customers don't do what you want them to do - and what to do about it /  
Ferdinand F. Fournies    
 - New York :  McGraw-Hill,   1994    
 - xv;224p. :  ill.;   23cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0070217017    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management   <br/>Sales personnel--training of   <br/>Selling