Holt, Dodglas B.    <br/><br/>
How brands become icons :   the principles of cultural branding    

 - Boston :  Harvard Business School Press,   2004    
 - xiii;265p. :  ill.;   24cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>1578517745    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products   <br/>Business names   <br/>Popular culture