Buskirk, Bruce    <br/><br/>
Entrepreneurial marketing :   real stories and survival strategies /  
Bruce Buskirk [and] Molly Lavik    
 - Australia :  Thomson South-Western,   2004    
 - xlii;245p. :  ill.;   26cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0324158637    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship   <br/>Marketing