Kotler, philip    <br/><br/>
Marketing insights from A to Z :   80 concepts every manager needs to know /  
philip Kotler    
 - New Jersey :  John Wiley & Sons,   2003    
 - xviii;206p. :  ill.;   24cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0471268674    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing