TY  - BOOK
AU  - Zabin,Jeff
AU  - Brebach,Gresh
TI  - Precision marketing : : the new rules for attracting, retaining, and leveraging profitable customers / 
SN  - 0471467618   
PY  - 2004///
CY  - New jersey
PB  - john Wiley & Sons, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -