TY  - BOOK
AU  - Rickard,Levela
AU  - Jackson,Kit
TI  - The financial times : : marketing casebook / 
SN  - 0273638963   
PY  - 2000///
CY  - England
PB  - Pearson Education, 
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -