Cartwright, Roger    <br/><br/>
Mastering marketing management /  
Roger Cartwright  
 - New York :  Palgrave,   2002    
 - x;334p. :  ill.;   23cm.    
 - Palgrave master series    .
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0333948971    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management