TY  - BOOK
AU  - Cartwright,Roger
TI  - Mastering marketing management / 
T2  - Palgrave master series   
SN  - 0333948971   
PY  - 2002///
CY  - New York
PB  - Palgrave, 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -