Kerin, Roger A.    <br/><br/>
Marketing :   the core /  
Roger A. Kerin, Steven W. Hartley [and] William Rudelius    
 - International edition    
 - New York :  McGraw-Hill,   2004    
 - xxxii; 125p. :  ill. ;   26cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>007121478x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing   
<br/><br/><label>LC Class. No.: </label>HF5415  / .K47 2004