TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius|William
TI  - Marketing : : the core / 
SN  - 007121478x
AV  - HF5415 .K47 2004
PY  - 2004///
CY  - New York
PB  - McGraw-Hill, 
KW  - Marketing
N1  - Includes index
ER  -