Aitchison, Jim    <br/><br/>
Cutting edge advertising /  
Jim Aitchison    
 - 2nd.ed.    
 - Singapore :  Prentice Hall,   2004    
 - xv;402p. :  ill.;   23cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>9812445579    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising   <br/>Advertising copy   <br/>Advertising layout and topography