TY  - BOOK
AU  - Aitchison,Jim
TI  - Cutting edge advertising / 
SN  - 9812445579   
PY  - 2004///
CY  - Singapore
PB  - Prentice Hall, 
KW  - Advertising
KW  - Advertising copy
KW  - Advertising layout and topography
N1  - Includes bibliographical references and index
ER  -