Sunny T. H. Goh    <br/><br/>
Marketing wise :   an unconventional approach to strategic marketing for Asia /  
Sunny T. H. Goh [and] Khoo Kheng-Hor    
 - Petaling Jaya, Selangor :  Prentice Hall,   2003    
 - xiv;210p. :  ill;   21cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>9832639336    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management   <br/>Strategic planning