TY  - BOOK
AU  - Sunny T.H.Goh
AU  - Khoo Kheng-Hor
TI  - Marketing wise : : an unconventional approach to strategic marketing for Asia / 
SN  - 9832639336   
PY  - 2003///
CY  - Petaling Jaya, Selangor
PB  - Prentice Hall, 
KW  - Marketing
KW  - management
KW  - Strategic planning
N1  - Includes index
ER  -