Sunny T. H. Goh    <br/><br/>
Simplicity :   the secret to effective marketing /  
Sunny T. H. Goh    
 - Petaling Jaya, Sekangor :  Prentice Hall,   2004    
 - xvi;141p. :  ill.;   21cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>9833205143    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management   <br/>Strategic planning