TY  - BOOK
AU  - Sunny T.H.Goh
TI  - Simplicity : : the secret to effective marketing / 
SN  - 9833205143   
PY  - 2004///
CY  - Petaling Jaya, Sekangor
PB  - Prentice Hall, 
KW  - Marketing
KW  - management
KW  - Strategic planning
N1  - Includes index
ER  -