TY  - BOOK
AU  - Ries,Al
AU  - Temporal,paul
AU  - Trout,Jack
TI  - The 22 immutable laws of marketing in Asia / 
SN  - 0470821000   
PY  - 2003///
CY  - New York
PB  - John Wiley & Sons, 
KW  - Marketing
KW  - management
N1  - Includes bibliographical references and index
ER  -