McDonald, Malcolm    <br/><br/>
Marketing plans :  how to prepare them, how to use them /  
Malcolm McDonald    
 - 4th ed.    
 - Oxford :  Butterworth-Heinemann,   1995.    
 - xiii, 485p.:   ill.;   25cm.    
<br/><br/><label>ISBN: </label>0750641169    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management   <br/>Marketing--Planning