TY  - BOOK
AU  - Cheverton,Peter
TI  - How come you can't identify your key customers? : : the essential guide to key account selection / 
SN  - 0749437294   
PY  - 2005///
CY  - United Kingdom
PB  - Kogan Page Limited, 
KW  - Marketing
KW  - key accounts
N1  - Includes index
ER  -