Radtke, Janel M.    <br/><br/>
Strategic communications for nonprofit organizations :   seven steps to creating a successful plan /  
Janel M. Radtke    
 - New York :  John Wiley,   1998.    
 - xv, 234 p.:   ill.;   26 cm.    
<br/><br/> Nonprofit law, finance and management series     Includes bibiliographical references    
<br/><br/><label>ISBN: </label>0471174645    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advocacy advertising--Planning   <br/>Institutional advertising--Planning <br/>Nonprofit organizations--Marketing--Planning