Mullins, John W.    <br/><br/>
Marketing management :   a strategic decision making approach /  
John W. Mullins, Orville C. Walker, Harper W. Boyd    
 - 6th ed.    
 - New York :  Mc Graw Hill,   2008    
 - xxii, 533p. :  ill.;   25cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>9780073529820    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management