TY  - BOOK
AU  - Mullins,John W.
AU  - Boyd,Harper
AU  - Walker,Orville
TI  - Marketing management : : a strategic decision making approach / 
SN  - 9780073529820   
PY  - 2008///
CY  - New York
PB  - Mc Graw Hill, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -