Wright, Len Tiu    <br/><br/>
The marketing research process /  
Len Tiu Wrigth, Margaret Crimp    
 - 4th.ed.    
 - London :  Prentice Hall,   1995.    
 - xix, 378 p.:   ill.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0132028395    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research