Winer, Russell S.   <br/><br/>
Marketing management /  
Russell S. Winner   
 - 3rd.ed.   
 - Upper Saddle River, New Jersey :  Pearson,   2007   
 - xxix;500p. :  ill.|28cm.   
<br/><br/>Includes index   
<br/><br/><label>ISBN: </label>0132296314   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management