West, Douglas    <br/><br/>
Strategic marketing :   creating competitive advantages /  
Douglas West,John Ford, and Essam Ibrahim    
 - New York :  Oxford University Press,   2006    
 - xxviii,517p. :  ill.;   25cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0199273987    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making   <br/>Marketing--Management