TY  - BOOK
AU  - West,Douglas
AU  - Ford,John
AU  - Ibrahim,Essam
TI  - Strategic marketing : : creating competitive advantages / 
SN  - 0199273987   
PY  - 2006///
CY  - New York
PB  - Oxford University Press, 
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -