TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion / 
SN  - 0324408080   
PY  - 2007///
CY  - Australia
PB  - Thomson South-Western, 
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes index
ER  -