TY  - BOOK
AU  - Mital,Anil
TI  - Product development : : a structured approach to consumer product development, design and manufacture / 
SN  - 9780750683098   
PY  - 2008///
CY  - Oxford
PB  - Elsevier, 
KW  - New products
KW  - Management
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -