Schewe, Charles D.    <br/><br/>
The portable MBA in marketing /  
Charles D. Schewe and Alexander Watson Hiam    
 - 2nd ed.    
 - New York :  John Wiley & Sons,   1998.    
 - xiii, 497p.;   26 cm.    
 - The Portable MBA Series    .
 - The Portable MBA Series    .
<br/><br/><label>ISBN: </label>0471193674    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.H47  / S314 1998