Massingham, Lester    <br/><br/>
Marketing case studies :  how to tackle them : how to answer them /  
Lester Massingham and Geoff Lancaster    
 - 2rd.ed.    
 - Oxford :  Butterworth-Heinemann,   1995.    
 - vvi,214p.:   ill.;   24 cm.    
<br/><br/><label>ISBN: </label>0750620110    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing