Mathieson, Rick    <br/><br/>
Branding unbound :   the future of advertising, sales, and the brand experience in the wireless age /  
Rick Mathieson    
 - New Delhi :  Prentice-Hall of India,   2007    
 - ix;244p. :  ill.;   24cm.    
<br/><br/><label>ISBN: </label>9788120332652    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile commerce   <br/>Product management