Ahmad, Zafar U.    <br/><br/>
Cases in marketing :  a Singapore perspective /  
Zafar U. Ahmad and Thomas Tan Tsu Wee    
 - Singapore :  Prentice Hall,   2000.    
 - vi,201p.:   ill.;   24 cm.    
<br/><br/><label>ISBN: </label>9814058246    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies--Singapore