TY  - BOOK
AU  - Ahmad,Zafar U.
AU  - Thomas Tan, Tsu Wee   
TI  - Cases in marketing: a Singapore perspective / 
SN  - 9814058246   
PY  - 2000///.
CY  - Singapore
PB  - Prentice Hall, 
KW  - Marketing
KW  - Case studies
KW  - Singapore
ER  -