Busch, Rainer    <br/><br/>
Marketing communications policies /  
Rainer Busch, Margarete Seidenspinner, Fritz Unger    
 - New York :  Springer,   2007    
 - 239p. :  ill.;   24cm.    
<br/><br/><label>ISBN: </label>9783540373223    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing   <br/>Marketing--Communications   <br/>Marketing--Management