TY  - BOOK
AU  - Busch,Rainer
AU  - eidenspinner,Margarete
AU  - Unger,Fritz
TI  - Marketing communications policies / 
SN  - 9783540373223   
PY  - 2007///
CY  - New York
PB  - Springer, 
KW  - Communication in marketing
KW  - Marketing
KW  - Communications
KW  - Management
ER  -