Blattberg, Robert C.    <br/><br/>
Database marketing :   analyzing and managing customers /  
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin    
 - New York :  Springer,   2008    
 - xxiv;800p. :  ill.;   24cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>9780387725796    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database management   <br/>Marketing--Database