TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising promotion, and marketing communications / 
SN  - 8120324501   
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall, 
KW  - Advertising
KW  - Communication in marketing
ER  -