Kraff, Manfred    <br/><br/>
International direct marketing :   Principles, best practices, marketing facts /  
Manfred Krafft...[et al]    
 - Berlin, New York :  Springer,   2007    
 - xxv;326p. :  ill.;   24cm.    
<br/><br/><label>ISBN: </label>9783540396314    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing   <br/>Export marketing