Batra, Rajeev    <br/><br/>
Advertising management /  
Rajeev Batra, John G. Myers, David A. Aaker    
 - 5th. ed.    
 - Upper Sadle River, New Jersey :  Prentice Hall,   1996.    
 - xii, 754p.:   ill., photo;   25 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0133057151    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management