TY  - BOOK
AU  - Batra,Rajeev
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management / 
SN  - 0133057151   
PY  - 1996///.
CY  - Upper Sadle River, New Jersey
PB  - Prentice Hall, 
KW  - Advertising
KW  - Management
N1  - Includes index
ER  -