Davis, Joel J.    <br/><br/>
Advertising research :   theory and practice /  
Joel J. Davis    
 - Upper Sadle River, New Jersey :  Prentice Hall,   1997.    
 - xxiv, 695 p.:   ill.;   25 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0132218135    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research   <br/>Advertising--Research--United States