TY  - BOOK
AU  - Davis,Joel J.
TI  - Advertising research : : theory and practice / 
SN  - 0132218135   
PY  - 1997///.
CY  - Upper Sadle River, New Jersey
PB  - Prentice Hall, 
KW  - Advertising
KW  - Research
KW  - United States
N1  - Includes index
ER  -