Kerin, Roger A.    <br/><br/>
Strategic marketing problems :   cases and comments /  
Roger A. Kerin, Robert A. Peterson    
 - 8th. ed.    
 - Upper Sadle River, New Jersey :  Prentice Hall,   1998.    
 - xii, 723 p.:   ill., map, photo;   29 cm.    
<br/><br/> Include index    
<br/><br/><label>ISBN: </label>0136328601    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies   <br/>Marketing--Management--Case studies