TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems : : cases and comments / 
SN  - 0136328601   
PY  - 1998///.
CY  - Upper Sadle River, New Jersey
PB  - Prentice Hall, 
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Include index
ER  -