Marketing management :   an Asian perspective /  
Philip Kotler ...[et.al]    
 - Singapore :  Prentice Hall,   1996    
 - xviii, 1055 p. :  ill.;   24 cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0132548976    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management