Doyle, Peter    <br/><br/>
Marketing management and strategy /  
Peter Doyle    
 - 2nd.ed.    
 - London :  Prentice Hall,   1998    
 - xvii, 465 p. :  ill.;   24 cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0132622394    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing