Burnett, John    <br/><br/>
Introduction to marketing communication :   an integrated approach /  
John Burnett and Sandra Moriarty    
 - Upper Saddle River, New Jersey :  Prentice Hall,   1997    
 - xxxv, 657 p. :  col. ill.;   26 cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0132690853    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns   <br/>Communication marketing