Proctor, Tony    <br/><br/>
Marketing management :   integrating theory and practice /  
Tony Proctor    
 - London :  International Thomson Business Press,   1996    
 - xxvi,528 :  ill;   25 cm    
<br/><br/>Includes bibliography reference and index    
<br/><br/><label>ISBN: </label>0412623501    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management