Roberts, Mary Lou    <br/><br/>
Direct marketing management /  
Mary Lou Roberts and Paul D. Berger    
 - 2nd.ed.    
 - Upper Saddle River,New Jersey :  Prentice Hall,   1999    
 - xviii,447p. :  ill.;   24 cm    
<br/><br/>Includes bibliographical reference and index    
<br/><br/><label>ISBN: </label>013084084X    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing